Beer and wine on the same line

“In that negative food climate, a positive message is a breath of fresh air and we have to emphasize it,” says Thyssen. “The message that a moderate consumption of red wine is good for the heart and blood vessels seems to have registered, thanks to the hard work of the wine lobby. What is less generally known is that beer is every bit as healthy for the heart and blood vessels as wine, and according to some research possibly even healthier. Yet the benefits of beer are less well known. And we in the Beer Club in the European Parliament intend to do something about it. Don’t forget, beer is also an important, and therefore one more reason to make extra efforts. Our objective is to spread the positive message about beer. We must place beer on a par with wine. And, needless to say, our message rests on sound scientific publications”. Marianne Thyssen makes a point of spreading information on the pro-health aspects of beer even within the European Parliament. “There’s no point laying fetters on publicity for beer in the same way as tobacco adverts are limited,” she insists. “You can’t compare beer with tobacco. The approach of adverts for tobacco and alcohol is different. This difference must be made clear to the policy-makers, in order for them to continue to make the right decisions”.

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